Areas of Expertise

Reputation and Risk Management

The Ipsos Public Affairs Corporate Reputation and Risk Management research team provides corporate clients and not-for-profit organizations with highly customized research that allows them to manage and build their reputation, plan, manage, and improve strategic and crisis communications, better understand their employees and audiences, and oversee stakeholder relations.

Public Opinion Polling Research & Ipsos News Center

Ipsos Public Affairs manages the release of all public polling on behalf of Ipsos clients. Over the past quarter century we’ve built our brand to mean accuracy, truth and insight. Our work on behalf of our media partners and clients is a trusted source for all media in the country when they are in search of polling information.

Public Sector Research

For our public sector clients, citizen understanding and support of their activities is the currency that drives their business.

We are the leader in public sector research. We offer our clients the experienced people and the research methodologies they need to make evidence-based decisions about their policies, programs, services and communications.

International Trends & Global @dvisor

In today’s ever increasing virtual world, where marketplace changes occur instantaneously, you need a research partner that you can count on to keep your business and reputation ahead of the market. Our International Trends research group has been set up to do exactly that.

Custom & General Research Services

Ipsos Public Affairs undertakes strategic research initiatives for a diverse number of Canadian, American, and international organizations. Tactical advice is the key deliverable. We provide our clients with advice that is based not only on data generated by public, elite, stakeholder, corporate, or media opinion research, but a solid understanding of the issue and its context.